Thriving in a Health Attention Economy: Health from First Principles
Seven Principles to Rediscover Meaning in Health & Wellness Industry
Most practitioners work from principles they never name. Most organizations operate from frameworks they never reveal. That’s no longer neutral.
We are in an attention economy driven by sophisticated, optimized persuasion. Health decisions don’t happen in a vacuum. They unfold inside a media environment where algorithmic influence and influencer branding shape what sounds trustworthy.
Traditional medicine may ignore what’s real in the body. Functional medicine often drowns it in protocols. Coaching tries to reframe it. Meanwhile, automated tools powered by AI are being trained on all of it and accelerating the volume of voices competing for belief.
What follows is for practitioners and curious others who’ve grown disillusioned with that system. Ones who don’t need another pitch, but a way to see what holds up.
Think of this as a filter. A way to see more clearly what matters, whether interpreting labs, choosing a modality, pacing recovery, or simply knowing when to stop doing more. It reveals why some methods backfire even when they’re evidence-based, and why others work even when they’re not widely understood.
But first, the stakes need naming.
What’s at Stake
Watch a client wake up, glance at their phone, and check their sleep score before deciding whether to feel tired.Their bodies already answered hours ago.
Watch another scroll their continuous glucose graph, debating if they’re truly hungry.
Step by step, the tools that began as guides have become referees.
The first pedometer made movement visible. Then came sleep stages, recovery scores, HRV curves, ketone trends. Each offered more resolution and less trust. The body became a dataset to interpret, not a place to live.
The data isn’t the problem—it’s the quiet handoff of authority.
You can see the consequences everywhere. Someone who can’t rest unless their wearable approves. Someone who stops mid-meal to log macros. Someone who interprets sadness as a cortisol imbalance to correct. The human signal gets drowned under interpretations of itself.
Health hasn’t vanished; discernment has. The skill of knowing what’s real by feel—what hunger, fatigue, or grief actually mean—now competes with dashboards and expert feeds. And because the feed scrolls faster than reflection, most people don’t notice the exchange until the noise is all that’s left.
This isn’t nostalgia. It’s about protecting the one faculty every practice depends on: the capacity to tell when something works. Lose that, and every method—old or new—collapses into belief.
The system surrounding us isn’t neutral. It rewards engagement over understanding, dependency over agency, metrics over meaning. Under that logic, the body becomes a project. Wellness turns into a performance score.
The antidote isn’t to reject technology or tradition. It’s to re-establish the felt criteria beneath both—to keep using tools without surrendering the sense that can tell when the tool has done its job.
Before that capacity becomes unreadable, it has to be named, and trained back into use.
Why Principles Matter
These principles began as patterns: noticing repeating failures, bottlenecks, and contradictions that showed up across clients, modalities, systems, and myself.
They were refined by from what quietly worked, what consistently backfired, and what never translated into lasting change, even when outcomes appeared successful on paper.
They aren’t theories. They’re working filters that are simple enough to apply across physiology and psychology, strong enough to protect clients from overwhelm, confusion, and unnecessary dependence.
Note: If this feels familiar, the deeper backdrop is in Health from First Principles.
These principles prevent the kinds of problems that well-intentioned systems routinely create, not because of bad science, but because of mismatched assumptions about how people actually regain health and clarity.
They are meant to cut through the noise. Not just the noise of conflicting protocols or endless practitioner opinions, but the deeper noise: of internalized rules, outsourced authority, and overly complex wellness strategies that distract from what’s already working inside the body.
Each principle is designed to re-anchor attention in what is testable, felt, and explainable—without requiring blind trust, ideology, or another layer of interpretation. They work not because they’re novel, but because they filter out what doesn’t.
For those who enjoy dessert first, the seven principles are listed in relation to their opposites:
Self-Verifying Tools over Expert Dependency
Trusting Body Signals over Tracking Obsession
Removing Hidden Blocks over Managed Symptoms
Explainable Mechanisms over Mystified Claims
Direct Experience over Required Ideology
Client-Led Agency over Practitioner Dependence
Presence over Teaching Mode
It’s not happenstance that the opposite is often the norm. These opposites are exactly the type of anti-principles we may find ourselves swimming in if we’re not clear on where we stand. The current pulls ever stronger through unprecedented pharmaceutical funding, practitioner flooding, mega-influencers, and ubiquitous AI automation.
What This Framework Addresses
Even good systems produce predictable traps.
Clients arrive hopeful, practitioners well-intentioned—and the same loops repeat:
expert dependency that never resolves; metrics that replace feeling; protocols that manage symptoms while the real obstruction remains untouched. Soon belief systems harden into dogma, and overwhelm masquerades as diligence.
You can see the pattern unfold in any clinic.
A client collects protocols the way others collect passwords. Each promises a breakthrough; the next contradicts the last. They speak the language of dysfunction fluently but can’t tell what actually helps. The moment a plan ends, symptoms drift back. The practitioner’s calendar fills; the client’s confidence shrinks.
Tracking follows the same arc. What began as feedback becomes fixation. The graph steadies but the person doesn’t. Testosterone climbs on paper while energy and drive fall. Glucose numbers improve while fatigue deepens. The data says success; the body disagrees.
Meanwhile, the blocks remain: tight breath, chronic tension, unprocessed fear, microbial imbalance. They’re treated indirectly, endlessly managed, never cleared.
Some turn instead to systems that promise hidden knowledge. The vocabulary shifts—energy fields, toxins, quantum corrections—but the dynamic stays: the explanation can’t be verified, so the practitioner must stay.
When these patterns go unexamined, both sides start performing the role of “healer.” More protocols, more devices, more training, more certifications. Progress becomes a kind of theater. It’s a performance, a constant motion signaling care.
These aren’t rare misfires. They’re the normal by-products of a model that rewards effort over discernment. The HUC principles exist to interrupt that reflex before it takes hold. They aim to return both practitioner and client to direct evidence, clear causation, and self-verifying change.
The Principles Explained
One note before we get into the principles.
Each principle takes the form: principle -over- anti-principle. This matters.
The structure does three things:
First, it gives immediate context. Do this, not that.
Second, it’s a heuristic for evaluation. When choosing a modality, practitioner, or approach, ask: does this prioritize the principle or the anti-principle? Self-verification or expert dependency? Body signals or tracking obsession? That question cuts through marketing and reveals what you’re actually signing up for.
Third, the anti-principles aren’t wrong. I use expert advice, track metrics, manage symptoms when needed. The difference is I do it consciously, strategically, temporarily. The principles on the left are the default. The ones on the right get used sparingly, with purpose and an exit plan.
The point isn’t purity. It’s knowing which tool to reach for first.
One: Self-Verifying Tools Over Expert-Driven Advice
If you can’t tell it’s working without asking someone else, it doesn’t belong here.
A self-verifying tool is one that produces direct, experiential evidence of change. You don’t need belief, reassurance, or a specialist to tell you it’s working. Your body confirms it.
Consider a stool test. When the results identify low Akkermansia and F. prausnitzii (important healthy gut microbes), the client begins a mucosal repair phase. Within weeks, bloating and urgency subside, stool form stabilizes, and energy returns. The client can feel their digestion normalizing, and a follow-up test confirms the shift. That pairing of felt improvement plus measurable confirmation is self-verification.
Contrast that with the typical expert-driven loop. A person feels unwell and begins collecting opinions. Each practitioner offers a different explanation and a new set of instructions to follow. Improvements come and go, but understanding never deepens. The client learns to evaluate experts, not themselves. Their sense of cause and effect—the foundation of self-trust—erodes a little more with each round.
Breath training provides an even clearer demonstration. After two minutes of slow nasal breathing at their resonance frequency, a client’s heart-rate variability graph steadies, their hands warm, and the mind quiets. They don’t need a coach to tell them it worked. They can feel the parasympathetic shift. The data only corroborates what they already sensed.
The same principle holds when working with emotion directly. In presence-based emotional processing, the client starts by naming a distressing situation, say, a fear of speaking in front of a group, and tracking what it feels like in the body. Through a brief series of focused questions, awareness shifts. The process ends where it began: they revisit the same fear and ask, does it still feel like a problem? Only the client can answer. If the charge is gone, the proof is immediate. The practitioner doesn’t interpret. The client verifies.
The reframe that emerges feels different from one that’s prescribed. When a coach says “try seeing it this way,” the client may agree intellectually but nothing shifts. The insight bypasses experience entirely, landing as concept without resolution. When the perspective arises from the work itself, unprompted and carrying its own certainty, the client knows immediately it’s real.
Food reactivity testing works similarly. Removing a reactive food ends headaches and joint pain within days. The tool doesn’t tell them what to believe; it structures an experiment for the body to answer.
In every case, the practitioner’s role is temporary. They are a translator until the client can read their own signals again. The goal isn’t compliance; it’s literacy. Protocols and metrics are training wheels that come off as awareness returns. The body re-emerges as a respected authority, and that authority is felt, not granted.
Two: Trust in the Body’s Signals Over Stacks, Hacks, and Tracking
The goal isn’t better tracking. It’s not needing to track.
A continuous glucose monitor can retrain someone to read their body. A person eating by the clock and pushing through fatigue has lost the feedback loop hunger once provided. The monitor makes that visible. Oatmeal spikes glucose to 160, then drops. An hour later come irritability, fog, and cravings. After a few weeks, they sense the pattern before checking. The fatigue, the mood dip, the afternoon slump. The device only confirmed what the body already knew. Eventually it comes off. The literacy stays.
Another person never removes it. Meals feel risky without data. Restaurant food provokes anxiety because the numbers are unknown. Energy and digestion are fine, yet a small spike sends them into restriction. Normal fluctuations become pathology. The device becomes the authority. The body fades into background noise.
Cortisol tracking can do the same. A person logs morning and evening levels while improving sleep, breathing, and daily rhythm. Within weeks, readings stabilize. They wake clear-headed, stay steady through the day, and wind down at night. The pattern on paper mirrors what their body already shows. The test becomes a reflection of experience, not a replacement for it.
The same tool can also distort perception. Cortisol becomes the goal instead of the guide. Numbers normalize while the person still feels tense and wired. Supplements and routines multiply in pursuit of the ideal ratio. The data says progress; the body disagrees. Feedback turns to performance. The sense of balance without measurement erodes.
Sleep tracking follows the same logic. Someone realizes they feel awful after drinking even though they “slept” eight hours. The data shows fragmentation. They stop, feel better, and learn the connection. The tracker taught them to recognize poor sleep from the inside. Soon they no longer need it.
For others, tracking creates the very problem it claims to fix. They chase sleep scores, lie awake analyzing, and wake tired regardless. The body’s own verdict—do I feel rested—loses weight against the device’s score.
Supplement stacking arrives at the same end by a different route. Each product promises optimization. Energy rises briefly, then stalls. More gets added. The question “how do I feel?” disappears beneath “what am I taking?” Dependence on external inputs replaces trust in internal response.
Apps and wearables can be fantastic teachers. They reveal patterns that were forgotten. But the purpose is restored literacy… the ability to sense, interpret, and trust what the body is already saying. When a tool teaches that and steps aside, it succeeds. When it stays, it prevents the very reconnection it promised.
Three: Remove Hidden Blocks Over Managed Dysfunction
The goal is not to manage what is wrong, but to find what prevents the body from fixing itself.
Every chronic issue has two layers: the visible dysfunction and the hidden constraint that keeps recovery from happening. Most systems only address the visible part. Functional testing, when used well, exposes the constraint.
Take fatigue. A client arrives exhausted, with cortisol levels high. The conventional plan prescribes medication or adaptogens to lower the number. The functional plan often adds adrenal panels and specialized supplements. Both treat the lab result.
A stool test reveals something different: beneficial bacteria are suppressed, inflammatory markers are high, and opportunistic species dominate. The fatigue is not a hormone problem. It is the result of ongoing immune strain. The stress response is trying to contain inflammation. When the microbial imbalance is corrected through antimicrobial work, mucosal repair, and re-seeding, the stress signal quiets. Cortisol normalizes without supplements. Energy returns because the obstruction was cleared, not managed.
Anxiety follows the same pattern. Medication blunts symptoms. Supplements try to balance neurotransmitters. But heart rate variability tracking shows constant sympathetic dominance and a behavioral pattern of automatic agreement with every request. The body stays in defense because the person never says no. Teaching nervous system regulation and the ability to pause before committing resolves the anxiety at its source. The chemistry follows behavior.
Insomnia can be read in the same way. A client checks email before bed, afraid of missing something. The standard path prescribes sleep aids. The functional path adds magnesium or sleep protocols. Neither touches the real block: rest feels unsafe. In presence-based work, this becomes clear. Imagining an evening without checking email brings tightness in the chest and the thought, “they will realize I am not enough.” Once that belief loses force, the body no longer guards against rest. Sleep returns naturally.
Across physiology and psychology, the same rule applies. When the block is removed, the system recalibrates on its own. The fatigue, anxiety, and insomnia resolve because the reason for their persistence is gone.
Even advanced functional medicine reverts to managed care when test results automatically map to supplement protocols. The reasoning stays mechanical: “the lab says this, so take that.” The dependency remains.
Removing blocks requires a different assumption. The body is intelligent but obstructed, not broken. When what stands in the way is cleared, health resumes without further management.
Four: Explainable Mechanisms Over Unverifiable Modalities
When a plausible mechanism is grasped, self-motivated confidence follows naturally.
You snap at small things. Wake at 3am with your mind racing. Feel tension that never quite releases. The explanation you keep hearing sounds helpful:
“Your nervous system is stuck in trauma mode.”
It feels meaningful. It sounds informed. But it explains everything and nothing. There’s no way to verify what “trauma mode” means, no way to track whether it’s shifting, no way to know if the work is helping. You remain dependent on the practitioner’s interpretation, session after session.
Contrast that with explainable mechanisms. The pattern has multiple pathways, each one verifiable.
On the physiological level: you’re running a fast-response pattern your body learned under pressure. That operating assumption—”I need to stay on guard”—keeps breathing quick and shallow, lowers CO₂ tolerance, and locks heart rate variability in a narrow range. Retrain the breathing pattern, and the nervous system begins to recalibrate. You can track your breath rate. You can feel when your shoulders drop. The change is observable.
On the psychological level: there’s often an emotion underneath that still feels dangerous to feel. Anger, grief, fear. The body stays activated not because of past trauma, but because present resistance to the emotion keeps the defense pattern running. When the emotion is felt without resistance, the activation completes. Breathing deepens, heart rate variability expands, the mental loop quiets. The shift is immediate and feelable.
Both mechanisms are real. Both are testable. Either can be an entry point. You don’t need to find the one root cause. You need explainable pathways you can verify and work with.
This is what removing hidden blocks looks like in practice. Multiple explainable mechanisms, each testable, often operating simultaneously. Understanding creates the capacity for self-verification.
The same pattern appears in metabolic health. Someone struggling with weight and fatigue gets told: “Your hormones are blocked.” Blocked by what? How would you know? There’s no mechanism to test, only belief to maintain.
But when labs show impaired insulin sensitivity—elevated fasting insulin, slow glucose clearance, fatty liver markers—the mechanism becomes visible. Cells aren’t responding efficiently to insulin. Glucose stays elevated. The pancreas compensates by producing more insulin. Eventually the system exhausts itself.
The fatigue isn’t a hormone block. It’s what happens when the body works harder to manage energy that never gets properly stored or burned. Change meal timing, reduce refined carbohydrates, add movement, and insulin sensitivity improves. Energy returns. If progress stalls, you can reason through what changed. You don’t need another practitioner visit to interpret the next “block” because you understand the system well enough to adjust.
This is the difference explainable mechanisms make. You don’t just follow instructions. You develop mechanical literacy. You can feel when something shifts, reason through why, and adjust when needed. The practitioner’s role becomes temporary because the understanding transfers.
This isn’t an argument against placebo or ritual. Both carry genuine power. The question is whether you’re choosing their direction or hoping for it. When explainable mechanisms come first, placebo and ritual become tools you can deploy consciously. You understand the baseline work, so you can decide what to add and track whether it helps. Without that clarity, you’re going in blind, trusting outcomes you can’t verify or adjust.
Explainable mechanisms don’t just build understanding. They restore the capacity for self-verification that makes genuine autonomy possible.
Five: Direct Experience Over System-Dependent Ideology
What matters isn’t the system. It’s whether you can see or feel what changed.
Someone is told their anxiety stems from “blocked chakras” and that understanding the seven-chakra system is essential for healing. They’re given books, expected to learn the cosmology, and told the breathwork won’t work properly without this foundation. The anxiety does improve with the breathing practice. But they can’t separate the benefit from the belief system. When doubt creeps in about the chakra model, they worry the technique will stop working.
Compare that to teaching the same breathing technique without the ideology. Slow nasal breathing at a specific cadence calms the nervous system. You can feel it immediately. Shoulders drop, heart rate slows, mental chatter quiets. The mechanism is physiological, not metaphysical. CO2 tolerance increases, vagal tone shifts, the parasympathetic system engages. Whether or not chakras exist becomes irrelevant. The technique works because of how it affects the nervous system, and that effect is directly feelable.
The same pattern appears in emotional processing. Someone struggling with anxiety is told they must first understand their trauma through a specific theoretical framework: learn the stages, understand the nervous system model, adopt the terminology. The framework becomes a prerequisite for relief. Even if the work helps, they can’t access it without the ideology.
But the core experience doesn’t require theory. Anxiety exists because an emotion is being resisted. The chest tightness, racing thoughts, chronic tension: these come from pushing away what wants to be felt. Through presence-based work, the resistance drops. The emotion that was being avoided moves through. Grief, fear, anger. Whatever was stuck completes its cycle. The anxiety dissolves because the resistance stopped. No framework needed. The body already knows how to process emotion when resistance isn’t in the way.
Gut health work follows the same principle. Someone is told they must adopt a specific dietary tribe (paleo, carnivore, vegan) complete with philosophy and identity. The diet helps, but they can’t separate the benefit from tribal membership. Deviating from the ideology feels like betrayal, even when their body signals it’s time to adjust.
But the actual mechanism is simpler. Certain foods provoke inflammation or feed problematic bacteria. Remove them, symptoms improve. That’s testable through direct experience. Energy stabilizes, digestion calms, brain fog clears. Whether the improvement fits paleo ideology or contradicts it becomes irrelevant. The body’s response is the authority, not the dietary tribe.
The test is simple: can you extract the tool from the tribe? Can you access the benefit without the cosmology? When the answer is yes, the method can be questioned, adjusted, and adapted based on what’s actually working. When the answer is no, the client becomes dependent on maintaining belief rather than tracking results.
Six: Client-Led Agency Over Practitioner-Dependent Plans
Freedom begins when you can choose what to use and when to stop using it.
A client starts an elimination diet. The practitioner gives the structure: remove certain foods for six weeks, then reintroduce one at a time. The client follows precisely. Symptoms improve. But when the six weeks end, they’re unsure how to proceed. Should they reintroduce dairy? How much? When? They email for permission. The protocol worked, but dependency formed.
Now contrast a version that builds agency in from the start. Remove these foods and notice how you feel. Energy, digestion, mental clarity—these are your measures. After a few weeks, test one food. If your body reacts, you’ll know. Bloating, fatigue, brain fog, mood shift. That’s the data. You decide what stays out and what returns.
Months later, the client experiments on their own. Cheese causes no issue; milk still does. Morning works, evening doesn’t. They are not asking permission. They are reading signals. The practitioner taught the method, then stepped back. Capacity returned.
The same pattern appears with Heart Rate Variability (HRV) biofeedback for stress resilience. At first, guidance helps: breathing rate, duration, what to watch for. Over time, the client recognizes the calm state without checking a device. They adjust breathing or workload based on what they feel. The tool taught awareness, then withdrew.
Others stay dependent. They keep booking sessions because they doubt their own sensing. The practitioner becomes the authority on calm, even though only the client can feel it. Dependency replaces capacity.
Supplement protocols repeat the cycle. A practitioner designs a plan. The client follows, feels better, then waits for the next appointment before changing anything. The practitioner stays central when they should have become optional.
Agency looks different. Each supplement’s purpose is explained. The client tracks their own response. One capsule creates jitters, so they lower the dose. Another changes nothing, so they stop it. When energy dips, they check sleep, stress, and food first. They adapt and retest as needed. The practitioner becomes a consultant, not a keeper.
Success is when someone adjusts through awareness, not instruction—because the method transferred capacity instead of creating dependence.
Seven: Presence Over Teaching-as-Default
People rarely need more instruction. They need space to feel what’s already true.
Teaching has its place, but a coach’s presence matters more. Most clients arrive over-informed: three podcasts, two books, and a therapist behind them. They can name attachment styles and cognitive distortions but cannot touch the grief beneath them.
The practitioner can add more framework or hold space for what is blocked.
Teaching enforces knowledge from the outside. A client describes tightness in the chest. The practitioner explains polyvagal theory, outlines the vagal complex, assigns an exercise. The client nods and takes notes. The tension stays.
Presence allows movement. Same client, same tension. The practitioner remains silent. The client’s breathing shifts. Tears rise. The body completes what analysis had frozen.
Teaching can distract from emotional truth. The intellectual client explains every feeling. The practitioner names the pattern and prescribes change. The client agrees, returns unchanged. The explanation became another refuge.
Presence breaks the loop. The practitioner reflects, “You’re explaining right now.” No judgment, no lesson. The client pauses, laughs, and feels the pattern for the first time.
Teaching can create endless “shoulds.” A client follows every framework yet still feels hollow. They act from compliance, not desire.
Presence restores desire. The practitioner holds the silence long enough for the real question to surface: “What do I want here?” The answer carries more weight than any instruction.
Presence is not a single technique. It is the stance that lets every method work—the balance between reflection and teaching. Not teaching-first. Not teaching-never. Teaching only when the client’s system is ready to receive, not when the practitioner feels compelled to give.
Where This Leads
These principles do more than improve symptoms. They restore embodied literacy: the ability to sense, interpret, and respond without external permission.
The individual begins to distinguish what is genuinely working from what is being done out of fear or habit. A client reaching for their glucose monitor realizes they are checking it out of anxiety, not curiosity. That distinction changes everything. The difference between a genuine signal and ambient anxiety becomes feelable. The gap between “should” and “want” starts to close.
The process of discovery becomes the client’s own. When something shifts, they know precisely why. When something doesn’t work, they have the literacy to adjust rather than abandon the entire approach. Energy crashes reveal the body’s request for rest, not a supplement deficiency. Individuals feel the moment a limiting belief dissolves and recognize they don’t need a guru to validate the shift.
For us, the practitioners, these principles allow work to move cleanly across physiology and psychology without contradiction. The same filters that guide microbiome interpretation also guide emotional processing. The same emphasis on self-verification that applies to dietary changes applies to mindset shifts.
The body hasn’t forgotten. The client hasn’t failed. The system just got too noisy to hear what’s already known.
This is how health is tethered to meaning today and is the anchor for tomorrow.